Vivienne Westwood lent her creative eye to sport performance brand
ASICS. The pair collaborated on a limited-edition capsule collection
of five sneaker styles that will be released over the course of the
next few months.
The partnership has resulted in a reimagination of classic ASICS
styles that bring together Westwood’s notable design elements and
prints with advanced performance footwear technology.
“Asics are brilliant technicians – known for their expertise, they
are the best in their field,” said Andreas Kronthaler, creative
director of Vivienne Westwood, in a statement. “We love the look of
their trainers because they are form following function – which
attracted us to this collaboration. We wanted to create something
real. They are not just decoration or a fashion statement- they are
functional. With this collaboration we wanted to bring together
both.”
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The first two styles from the capsule, the Gel-Mai Knit shoe and
the Gel-Kayano 5 OG shoe will launch globally on April 27. The Gel-Mai
features Westwood’s archived Squiggle print, originally used in 1981,
while the Gel-Kayano takes inspiration from the print’s original red
and orange colorway. The Gel-Kayano is lined with the Squiggle print
and features Westwood’s multi-colored signature orb embroidered at the
back.
The remaining three styles are set to release this July.