British luxury fashion house Burberry is set to take the production and
distribution of its childrenswear in Europe under its wing from Children
Worldwide Fashion (CWF), as the label continues with its global strategy to
move all products and collections in house.
Burberry has decided not to renew its current contract license with CWF, a
French firm which specializing in luxury childrenswear, which is set to
expire on December 31, 2015. “Burberry Limited entered into a commercial
arrangement with Children Worldwide Fashion (CWF) in 2002, to manufacture
and sell Burberry Childrens licensed products,” said a Burberry
spokesperson. “As planned, this license agreement will expire on 31st
December 2015.”
“From 1 January 2016, Burberry will directly distribute its Children’s
collection in Europe and those countries currently covered by CWF’s
distribution, as it does in other territories globally. This change is
consistent with Burberry’s strategy to ensure consistency across all its
products and collections, in line with our global luxury positioning.” The
decision comes after Burberry took back control of its fragrance and
cosmetics range in 2012, which were formerly manufactured by Inter-parfums,
and moved the categories in house.