The amount of new jeans brands to hit the market each year is explosive. Everyone appears to be a designer these days, from bona fide fashion designers, to rock stars and even hairdressers. According to WWD the mushroom effect of jeans labels popping up is “symptomatic of the trendiness of launching such companies”.
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The problem with such an abundance of choice is exactly that. The greater the choice, the greater the confusion and indecision. Therefore, WWD has offered its readers a few choice brands that offer the best in terms of up-market jeans wear for the future.
First on the list is the brand Siwy, which appears to be quite like any other expensive jeans brand. However, Siwy stands out because it is made for women with curves. Tulip shaped pockets on the back offer a maximum butt-lifting effect and the waist-line is low but not obnoxiously so. Siwy is launching with a small range this spring.
The brand 1921 is all about vintage denim aesthetics. Designed by experienced denim designer Allan Kemp, 1921 jeans are manufactured in Canada and every detail is copied from vintage sources and applied to the modern shape. The material of the more distressed models is super soft in a manner that can only be achieved with age. The company, however, is only three seasons old.
Meli-Melo represents a completely different approach to design. Co-founder Michael Muellerleile said: “I think you can see that we’re a different kind of denim label just in the fact that our signature style is a trouser cut. The look is very dressed-up, and there are a lot of high-end details, like the imported silk lining on the waistband, that you won’t see anywhere else.” The brand’s designer, Renee McCracken, appears to be developing and expanding the idea of denim to include a broader sportswear market.
When it comes to denim there is no shortage of styles, washings and cuts. The large number of competing brands is always looking for ways to improve this iconic item of clothing for an increasingly discerning public. After all, we all know not everyone looks good in a pair of 501s.