Global sportswear brand Puma has entered into a joint venture with
United Legwear and Apparel Co. in North America to produce, market,
distribute and sell its Puma children’s apparel, expanding upon its 13 year
partnership which has included socks and bodywear.
Launching as Puma Kids Apparel NA, the collection will feature apparel
designed for infants through to boys’ size 20 and girls’ size 16, with the
product designs being heavily influence by Puma’s branding and culture,
with ties back to the footwear and adult apparel lines, as well as link in
with the global sportswear brands marketing plans.
The first collection will launch for spring/summer 2015, with many
pieces being neon bright with splashes of black, white, or grey, made with
comfort/performance fabrics and features, and cut in fashion-forward
silhouettes.
“We are thrilled to expand upon our relationship with United Legwear,”
said Jay Piccola, president of Puma North America. “We have had amazing
success over the years working with them on the socks and bodywear business
and we are confident for the same growth in kids apparel.”
Puma expands partnership with United Legwear
Isaac E. Ash, founder, president and CEO of United Legwear and Apparel
Co., added: “We’ve successfully expanded the Puma brand in socks, lounge
wear, and underwear in both product assortment and in the number of
retailers that carry Puma.
“The addition of children’s apparel to United Legwear’s current lines
of Puma products will allow a seamless integration in the design and
development of apparel and legwear, and will offer retailers a more
comprehensive buying experience and brand presence in their stores.”
Day-to-day operations will be at United Legwear’s New York City offices,
with guidance and cooperation from Puma North America’s creative,
merchandising, sales, and marketing teams, with the collection being
targeted to department stores, independent retailers, e-commerce channels,
athletic and specialty chains across America.
Image: Puma
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