Liverpool have announced a British record kit deal with new sponsors Nike.
Their partnership with the American sportswear brand will commence in June 2020 and see Liverpool outstrip the £75m Manchester United earn per year through adidas.
Liverpool stand to bring in £80m from the multi-year contract, thus making it the third most valuable in all of European football.
Only Barcelona (£100m) and Real Madrid (£98m) draw more per season from their respective deals, with Liverpool using their status as world and European champions to leverage an improvement on their current deal with New Balance, who were ‘desperate’ to maintain the relationship.
‘Liverpool Football Club is delighted to announce Nike, the world’s leading footwear and apparel company, as its official kit supplier from the 2020-21 season,’ read a statement on the club’s official website.
‘The partnership coincides with our move into a new, state-of-the-art training facility in Kirkby for the 2020-21 season, a project that includes investment in improved sport facilities for the local community.’
Liverpool managing director and chief commercial officer Billy Hogan added: “Our iconic kit is a key part of our history and identity. We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fanbase.
“As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products.”
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