This summer will see the launch of Hugo Boss’ new store in New York’s Meatpacking District. In cooperation with Italian architect Matteo Thun, a design has been created for the 3,750 square-foot premises. The interior has a diamond-shaped structure in bleached oak and features shelves and hanging racks enhancing this structure. Custom-made elements in bronzed metal, leather and velvet are used to create the company’s atmosphere.
The store will combine a selection from the four different Boss lines (Boss Black, Orange, Selection and Green), the Hugo brand and accessories. This coming July, Hugo Boss is planning to launch another Boss Store in SoHo.
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