Fashion label Bérube has launched its brand new online boutique this month. Having gone live a mere three weeks ago, the site has already enjoyed enthusiastic reactions from both press and consumers. The boutique currently offers every piece from the Spring/Summer 06 collection, some of which have featured in magazines like Elle and Harpers Bazaar and papers like The Times. The online store even offers a made-to-order service. Bestsellers from the 1920s leisurewear-inspired collection include the Carnation jacket, the Orchid bag in cream leather and the Gloriosa jersey top. Canadian creator Julie Bérubé focuses sheer fabrics, soft hues and subtle detailing. Having already participated in London Fashion Week for the third time, the now London-based designer has a reputation for innovative, elegant designs that merge French grace with North American street styling and English eccentricity.
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