Watchmaker Movado Group Inc has announced a long-term global licensing agreement with lifestyle brand Lacoste. The group will design, produce, market and distribute men’s and women’s watches for Lacoste. The agreement will be effective from 1 January 2007.
Click Here: New Zealand Rugby Shop
Prices for the timepieces will range from $195 (£112) to $595. The collection, which will launch next spring at the Annual Watch & Jewellery Fair in Basel, will be available in high-end department stores, specialty stores, jewellers and Lacoste stores worldwide.
“Steeped in a rich heritage and immediately identified by its iconic crocodile emblem, Lacoste is truly a global powerhouse brand,” said Movado group executive vice president and chief operating officer Rick Cote. “Lacoste has achieved terrific momentum over the past number of years and we believe the combination of strongly differentiated timepieces at the high end of the fashion watch category together with the power and longevity of the Lacoste SA brand is an excellent opportunity for both companies.”